FASHION MARKETING & BRANDING

The Cutting Room Inc

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Program vyučovania

Doba trvania kurzu
1 týždeň
Dni vyučovania
pondelok - piatok

Plán kurzu sa môže zmeniť v závislosti od dostupnosti a sezóny.

Opis kurzu

TERM: 14 WEEKS X 20/HRS = 280 HOURS
WEEKLY: LECTURE 8 HRS/WEEK. LAB 12 HRS/WEEK

INTRO TO FASHION MARKETING & INDUSTRY
Define the terminology common to the fashion industry.
Identify the segments of the fashion industry and their roles in the fashion pipeline.
Trace the movement of fashion from concept to consumer.
Identify current designers and recognize their signature styles.
Develop an awareness of the variety and rewards of fashion related careers.
Outline the key strategies and processes of fashion marketing.
Explain the concept of research and development.
Compare the marketing of fashion to that of other products.
Identify a strategy to use for market distribution.
Display an ability to prepare and present fashion marketing information.
Produce a fashion-related event video.

CONSUMER BEHAVIOR
Identify the numerous factors that influence consumer-buying behavior.
Discuss how consumer attitudes can be influenced by marketers.
Relate basic psychological concepts to consumer motivation and need fulfillment.
Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

WRITING FOR THE INDUSTRY
Understand the role of writing in the communication process.
Identify the role of fashion journalism in newspaper, magazine, and new media.
Write fashion copy for a newspaper, magazine, and online media.
Write fashion copy for advertising and PR purposes.
Pitch a fashion story.
Conceive, edit and publish a hard-copy print magazine.

PUBLIC RELATIONS & MEDIA
Demonstrate an understanding of traditional and emerging public relations techniques.
Analyze real world observations and apply to public relations initiatives.
Demonstrate creative and critical thinking skills.
Improve personal communication and public presentation skills.
Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
Exhibit an understanding of how to target advertising to specific markets.
Develop and budget an ad campaign integrating multiple media platforms.
Develop a media contact list.
Produce a professional Media Kit; including press release, company backgrounder, designer bio, and product look book.

SOCIAL MEDIA & DIGITAL ANALYTICS
Understand ways in which business and non-profits use social media marketing to engage customers.
Understand foundational vocabulary and terminology of social media marketing and social media analytics.
Use the technologies involved in order to effectively communicate tactics, strategies and decisions related to social media marketing.
Appreciate the strategic implications, including risks and ethical implications, of social media marketing.
Analyze social media’s usefulness for businesses as a vehicle for facilitating customer communication and interactions.
Understand trending topics, types of content, and users.
Build engagement with appropriate links and tone of voice.
Examine web analytics, digital branding, WordPress-specific blogging, online advertising, social media, SEO, and more.

BRAND STRATEGY & MARKETING
Explain the fundamental theories and processes of brand creation.
Differentiate a product identity from a brand identity.
Define strategy in the context of brand building.
Discuss the use of symbols and metaphors.
Discuss elements of brand packaging to help establish brand identity.
Explain the four pillars of branding.
Prepare a blueprint for brand development.

E-BUSINESS & GLOBAL MARKETING
Display an understanding of basic e-Business/e-Commerce models and markets.
Compare, assess and make improvement recommendations for websites, e-stores, blogs, marketing/e-commerce apps, and creative content based on usability, engagement and target market objectives.
Create digital content to promote sales.
Conceive and publish an on-line e-Business store.

SALES & EVENT PROMOTION
Develop skills in creative direction and production.
Learn planning and budgeting.
Develop critical paths for event execution.
Acquire skills in project management.
Learn event accounting and break-even metrics.
Understand talent management and acquisition.
Develop critical thinking and evaluation skills to develop solid sales promotions.
Assess the financial return on Trunk Shows, Pop Up Shops, and other off-site promotional activities.
Conceive, promote, and execute a local sales event.

FINAL PRESENTATION
Learn how to use fashion terminology to execute a professional presentation
Student will present their final. Final includes a digital portfolio, a professional website and a mock event planned
Students will present their final presentation to peers, the Dean of The Cut Fashion Design Academy and the course instructor.

Úroveň triedy

Minimálna úroveň angličtiny Pre pokročilých

Veľkosť triedy

Maximum 6 študentov

Vek študenta

Vekové rozmedzie 18 - 50 ročný

Certifikát

Certifikát o absolvovaní kurzu bude vydaný na konci kurzu.
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Fotografie

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housing

Bývanie

The Cutting Room Inc ponúka nasledovné typy ubytovanie:
homestay

Doma - Jednolôžková izba - Raňajky a večere vo všedné dni, 3 jedlá cez víkend

182 €
týždenný

Homestay - Single-person room - Breakfast and dinner on weekdays, 3 meals on weekends

Vekové rozmedzie: 18- roční a starší
Typ ubytovania: Doma
Typ izby: Jednolôžková izba
Jedlá: Raňajky a večere vo všedné dni, 3 jedlá cez víkend (21 jedál za týždeň)
Obsadenosť: január - december
Deň príchodu: nedeľa, kedykoľvek
Deň odchodu: sobota, kedykoľvek
182 €
ABOUT
Staying with a Canadian family is an excellent way to improve your English as well as to
learn about another culture. The Cut Fashion Design Academy and The Cutting Room have
paired up with Northwest Homestay to help you find the perfect for your duration of study.
Life in Canada is likely to be very different from that in your own country, so you will be
adapting to a new home, new food, new customs, as well as a new language. Don’t be shy
about being involved with your host family. They will want you to gain a good experience from
your visit with them. You may want to stay in touch with your new-found family so, when you
leave, remember to give them your forwarding address.

FEES
Placement fee………………………………………………………………………………………………… $150
Homestay fee single room 3 meals…………………………………………………………………. $250 per week
Homestay share room 3 meals…………………………………………………………………………$225 per week
Pick up (Optional)…………………………………………………………………………………………….$80
Drop off(Optional)……………………………………………………………………………………………$80
visa

Pomoc pri vízach

My nemôžeme žiadať o víza v zastúpení študentov. Avšak škola vám môže dodať všetky podklady, ktoré potrebujete priložiť k vašej žiadosti o víza.

Váš list o prijatí vám bude bezplatne zaslaný na vašu domácu adresu obyčajnou poštou.

Lety a letisková doprava

Please note that we do not book flights for our students. If you are researching airfare costs, we recommend using Kayak.com, a search engine that lets you compare flight options from your home country to Vancouver based on your budget, schedule and preferences.

Cestovné poistenie

Študujte v zahraničí bez starostí so zdravotným poistením a poistením osobného hnuteľného majetku od Language International. Keď si s nami rezervujete kurz, môžete si vybrať zakúpenie medzinárodného plánu poistenia, ktorý pokrýva nielen vaše výdavky na zdravotnú starostlivosť, ale tiež váš osobný majetok. Poistku si musíte zarezervovať dopredu pri registrácii.

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